Are Wine Magazines Headed to the Newspaper Graveyard ???
We have all watched the decline of the newspaper that has escalated over the last 10 years or so with numerous mergers and countless disappearances. Magazines have not been hit as hard, in part because of their ability to hold onto their tighter niches but that may be about to change. These are not offspring magazines that are being converted to electronic versions from their original print version parents. These magazines are being designed in the beginning from the bottom up to be read entirely on a tablet… not the other way around. Dave McIntyre over at the Washington Post reviews three of these new animals from an insiders point of view.
“The inevitable has happened. There are now wine magazines created exclusively for the iPad.
The tablet computer is a media revolution, so it isn’t surprising that we now have wine publications dedicated exclusively to this format. It isn’t a complete wine experience of course – the iPad offers sight, sound and touch, but not taste or smell (yet). First out of the gate was By the Grape…
The second early entrant into the iPad wine comes from Nomad Editions, a web-based venture headed by former Newsweek magazine president Mark Edmiston…
Uncorked, a weekly magazine available for 99 cents a month in the iTunes App Store, is actually rather conventional in its approach…”
At this point these are all for the iPad but you can bet that last really good Cab that you have been saving forever that versions for other tablets are being worked on as we speak. Is this a good thing… Well I guess that depends on your perspective. I certainly don’t expect print wine magazines, or any print magazines for that matter, to go away overnight… There are simply too many traditionalist, like me, who simply like the feel and relaxation of reading a good magazine… and what better than a good wine rag !!!
But looking forward as the younger generations who have grown up with computers become more of the rule rather than the exception well… the long term future probably isn’t real rosy… we all know what the newspapers have been through.
Photo credit Aeternitas
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